Category: Blog

How online gamification can improve your point of sale marketing

Point of sale (POS) marketing is not a new concept and when leveraged, it can boost sales pre-checkout. But as business goes online more and more, and digital marketing evolves every day, you may wonder what tools you could use today for an efficient online POS marketing. Among the variety of these tools, gamification stands out.

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Gamified promotions vs. lotteries

While a consumer gives his or her contact details in a competition and hopes to win the main prize, the user is actively involved in gamified applications. But is that more effective?

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