EWZ Advent Calendar
By creating an Advent Calendar campaign, EWZ wanted to show their appreciation of their employees’ efforts. This approach was a fun and innovative substitute for their tradition of sending Christmas cards.
EWZ used Brame’s software to create their advent calendar. They used the well-known 24-day format to tell entertaining stories, impart knowledge and offer great prizes behind every door.
The game caused great enthusiasm among the employees. On average, employees came back to the campaign 15 times, causing the page traffic to skyrocket over +70%. The resounding success of the campaign ensured EWZ to start planning the advent calendar for the next year as well.
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