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Stages of development

In order to consistently and quickly deliver a gamified solution most suitable to your goals, we go through a set of strictly defined stages. Moreover, if you need to go a step further with your promotional efforts, we’ll be there to help!

Stages-Icn-Conception

Conception

  • Situation analysis
  • Open brainstorm
  • Mock-up presentation
  • Roadmap creation
  • Promotion plan
  • Strategy consultancy

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Stages-Icn-Development

Development

  • Coding
  • Game development
  • Implementation
  • Beta version
  • Testing and feedback
  • Mobile/Desktop deployment

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Stages-Icn-Management

Management

  • Hosting and maintenance
  • IT issue management
  • Uploads and features
  • Development monitoring
  • Generation of extra traffic
  • Lead distribution

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Stages-Icn-Evaluation

Evaluation

  • Gameplay data analysis
  • Reporting of prize conversion
  • Review discussion
  • Concept optimization
  • Campaign buildup
  • International licensing

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Conception

After the analysis of your needs, we think about the best placement of gamification in your marketing strategy. Do you want to gain new customers, strengthen relationships, or ask for feedback for your new product in a playful way? It is important that the users’ demand always enjoys the highest priority. As gamification consultants, we focus on your target group and approach them in a goal-orientated way. We consider your entire marketing strategy and try to introduce a concept to connect on- and offline activities. With this knowledge, we provide you with first ideas in the form of a mockup to get a deeper discussion base. With your constant inputs, the tailor-made game develops from the kick-off idea to the detailed concept.

Stages Graphic Conception | Brame
Stages Graphic Development | Brame

Development

As soon as a rough concept is set up, our programming team starts with the technical development of the elaborated ideas. The IT department optimizes the prototypes and creates first levels to make sure that the stamped direction is the right one. While we have constant communication with our clients, our experienced and creative programmers evolve an enthralling game with desired game elements such as levels, badges, or figures, for example. Furthermore, a suitable design and an exciting gameplay mode gives the game the “additive quality”. All branded games are compatible on mobile and desktop versions. With the initialization of a beta version, the game can be tested, and improvement proposals can be made. Then, Brame finalizes the game and implements the content on landing pages, pop-up windows, or apps.

Management

Brame takes care of the entire hosting process and supports you to the full extent. If a technological issue appears or strategic changes have to be made during the campaign, the support assists and intervenes. In the meantime, Brame monitors the gaming process and reports the development. We can add uploads and additional features to your game at any time at your desire. Extra traffic can be generated at important moments during the campaign to increase awareness, for instance, through a bonus round. All collected leads get distributed directly to the stakeholder(s).

Stages Graphic Management | Brame
Stages Graphic Evaluation | Brame

Evaluation

Critics of gamification often identify one problem within the upcoming marketing tool: measurability. The software behind Brame’s branded games settles this issue and impresses with an elegant analysis system in the backend that collects all the relevant gameplay data. How many users play the game and what’s the average period of time they spend on it? How do they get aware of the game? What’s your accumulated advertising value? Moreover, we can make a link between the investment and a return on sales. On the basis of this data, we advance the games to raise the value. Our goal is always to deliver positive data to our clients to set the base for a long-term relationship. After a campaign, we evaluate the results and assess future business prospects. This can be a completely new game, a campaign build-up, or an expansion to the international market with a practical licensing model. Novelty’s and advancement are very important in the world of gamification to keep the most important shareholders happy – the users!

Start. Strike. Succeed.

We offer all of our customers the opportunity to test our software to see if it’s right for them.
See if it’s right for you.

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