Category: Glossary

Social networks

Social networks are virtual communities. People from all over the world can meet here and exchange information about hobbies, common interests and much more. This

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Social media marketing

This term means advertising via social networks such as Facebook and Twitter. This includes, for example, the placement of paid advertisements on Facebook (Facebook Ads)

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ROI

Whether an investment was worthwhile, the calculation of the return-on-investment shows, which in German means return on investment and is abbreviated as ROI. … Furthermore,

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Pop-up

Pop-up: Simple explanation. The most common form of pop-ups is advertising in a new browser window. If you are on a website in your browser

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Pattern

A complex of behaviors whose components often occur together or in the same order.

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Online Marketing

Online marketing (also known as internet marketing or web marketing) includes all marketing measures that are carried out online in order to achieve marketing goals,

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Omnichannel Marketing

Omnichannel marketing is the use of multiple channels, whether online or offline, to deliver a unified customer experience. Omnichannel marketing thus follows the approach of

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