Category: Glossary

Offline Marketing

Offline marketing means all possible advertising measures and also marketing campaigns (e.g. delivery of promotional items, giveaways and promotional gifts), which are not directly carried

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Mock-up

Mockup is a digitally designed draft of a website and/or app. Mockups are used in the early conception phase to visualize ideas and concepts in

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Market Research

Market research is the collection, preparation and evaluation of data according to scientifically recognized methods. The research results often form the basis for entrepreneurial decisions.

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Loyalty

Loyalty refers to the inner bond based on common moral maxims or guided by an interest in reason, and its expression in behavior toward a

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Leads

A lead (plural leads) is a term from sales/marketing and describes a contact initiation and/or provision of contact information by a potential prospect. A “Qualified

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Lead Generation

The term lead generation describes the process of acquiring interested parties and the measures that lead to potential customers showing interest in a product or

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Intrinsic Motivation

The intrinsic motivation is the inner motivation of every human being that arises from within: certain activities are simply enjoyed because they are fun, meaningful

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Hosting

Web hosting is the provision of web space as well as the accommodation (hosting) of websites on the web server of an Internet Service Provider

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