Category: Glossary

Hippocampus

The hippocampus is a brain region that belongs to the limbic cortex (limbic system). The name means “seahorse” because this brain region has a similar

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Gamification

The application of typical game elements (e.g. scoring, social competition, rules of the game) in other fields of activity, often used as an online marketing

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Features

The feature is a dramaturgical and reporting form of presentation with a very clear effect for the reader/listener. The feature is a mixture of report,

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Extrinsic Motivation

Extrinsic motivation is a form of motivation caused by external stimuli. Extrinsic sources of motivation can be, for example, the desire for reward (prizes such as

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Engagement

Here the customer is integrated into the marketing measures and should be encouraged to actively interact with the content. This should generate a positive experience

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Embedded

An embedded system is an electronic computer or computer that is embedded in a technical context. … Often embedded systems are specially adapted to a

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Customer Acquisition

Customer acquisition refers to all strategic measures of customer acquisition with the aim of securing the long-term success of the company. Basically, customer acquisition is

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Content

The term content describes the sum of texts, graphics, illustrations and pictures that make a website worth visiting and interesting. In addition to the pure

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Concept

Knowledge content underlying a category of education or linguistic designation.

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