Category: Glossary

Community

Community, group of people who pursue a common goal, share common interests, feel committed to common values; community (3b) (especially users on the Internet).

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Communication Channels

Communication channels transport the messages (see Media) or enable a dialog in the sense of dialog marketing. If several channels are used in parallel and

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Communication Strategy

The communication strategy regulates the entire corporate communication on a higher level: … Based on a comprehensive ACTUAL analysis (SWOT analysis) and the corporate strategy,

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Campaign

A campaign is a temporary action with a defined goal, which is attempted to achieve through planned and coordinated cooperation of several persons or actors.

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Branding

The main goal of branding is to differentiate one’s own services and products from those of competitors and to associate them with concrete messages and

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Beta Version

A beta version of a program is an unfinished version that has already passed the alpha stage. Although the program is already usable in its

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B2C / B2B

B2C: The relationship in transactions between companies and individual consumers (Business to Customer).B2B: The relationship between (at least two) companies (Business to Business).

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Awareness

Consciousness in the broadest sense is the experience of mental states and processes. A generally valid definition of the term is difficult to give due

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Amygdala

The amygdala is a paired core area of the brain in the medial part of the respective temporal lobe. It is part of the limbic

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