Ifolor needed a quick boost in leads and newsletter signups so they could promote their products around the traditionally strong holiday season. They also wanted to get more traffic out of the Advent calendar than with similar campaigns in previous years.
Ifolor used Brame’s Software – as – a – Service solution and created an entertaining Advent calendar within a very short time. Behind each door was a prize from Ifolor’s product range, which was once again skilfully presented. This minimized the costs for the prizes and maximized the advertising effect for the products.
Compared to the Christmas campaigns of the previous year, Ifolor recorded a strong increase in visitors with over 16,000 clicks on the Advent calendar. Over 83% completed the participation process with an average dwell time of 82 seconds.
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