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No business wants to talk to their customers with a message that is irrelevant, but all businesses want to know how to engage individuals according to their personal preferences and predict their behavior according to their personal traits. One gamification tool that can help you cope with this task is personality tests.

A digital advent calendar lets you promote your brand in a creative, fun, and engaging way as well as generate excitement and an ever-growing anticipation among your customers. Besides, let’s be honest, who doesn’t love advent calendars and the thrill of opening the small doors and finding the gifts hidden there?

Interactive marketing has many names: one-to-one marketing, event-driven marketing, or trigger-based marketing. Whatever the name, the idea behind it remains the same: react to what the customer is doing and increase marketing effectiveness. Interactive marketing is a two-way effort, focused on interaction and collaboration with regard to the reaction and inclination of the customers.

Your website nowadays is the main pillar of your online presence, so make sure you implement proper customer engagement strategy along with other marketing efforts. The tips we’ve covered in this article are just some of the excellent ways to gamify your business with Brame.

With these 4 shifts in mind, you can now think of gamification as the next step in your marketing efforts. As an agency that already works on the implementation of the current and future trends, Brame is ready to help you be ahead of others and find success with gamification regardless of the industry or products and services you offer.

Times have changed, and promotional strategies went online, still having gamification techniques as their essential component. Among those techniques, instant wins are one of the most popular strategies. Why are instant wins so popular and how is this connected to online shopping behavior?

Games have always been inseparable from the human condition, as competition, reward and entertainment are deeply rooted in the human psyche.

The evolution of technology has enabled today’s marketing environment to communicate faster and reach specific audiences everywhere.

While a consumer gives his or her contact details in a competition and hopes to win the main prize, the user is actively involved in gamified applications. But is that more effective?