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Times have changed, and promotional strategies went online, still having gamification techniques as their essential component. Among those techniques, instant wins are one of the most popular strategies. Why are instant wins so popular and how is this connected to online shopping behavior?

You may use the variety of remarketing strategies, but let’s admit: if regular approaches did not work, you need something creative. In this regard, gamification is an effective and healthy remarketing strategy for customer acquisition.

Point of sale (POS) marketing is not a new concept and when leveraged, it can boost sales pre-checkout. But as business goes online more and more, and digital marketing evolves every day, you may wonder what tools you could use today for an efficient online POS marketing. Among the variety of these tools, gamification stands out.

Why exactly should your company use online advent calendars in December? Times have changed, and like other services, the advent calendar also went digital. Thus, running an online advent calendar has become a great way to engage with your customers.

The current events and changes connected to COVID-19 force us to adapt faster than ever, which is especially true to the business that wants not only to survive but also to thrive in harsh conditions.

You cannot overstate the importance of profound education nearly in all spheres of life, especially when it comes to your business and career goals. So what is edutainment?

While a consumer gives his or her contact details in a competition and hopes to win the main prize, the user is actively involved in gamified applications. But is that more effective?

The evolution of technology has enabled today’s marketing environment to communicate faster and reach specific audiences everywhere.

Games have always been inseparable from the human condition, as competition, reward and entertainment are deeply rooted in the human psyche.