Blog
Learn more about current digital trends, read about the development of gamification marketing or get tips on suitable implementation strategies.
Away from third-party cookies – towards first-party data
Considering the systematic disappearance of third-party cookies, companies need to use other, closer and more personal data strategies in order to effectively target or engage with their customers. The trend is leading us to first-party data. Learn more about the new “cookie-free world” and what it means for your business in this blog post.
The most important digital marketing trends 2022
It is the task of marketers to always adapt to this rapidly changing world. During the last year, the pandemic was an unprecedented shock at the center of everything. Now, it’s all about recovering, repositioning and thriving in a customer-centric marketing world. From this, digital marketing trends and opportunities have evolved that you, as a digital marketer, need to know about in 2022.
Why gamification works!
Gamification is not just a buzzword or a gimmick. Done right, it triggers real and powerful human emotions. It creates positive user experiences, increases engagement and loyalty to your company or brand.
Personality test: Perfect match
No business wants to talk to their customers with a message that is irrelevant, but all businesses want to know how to engage individuals according to their personal preferences and predict their behavior according to their personal traits. One gamification tool that can help you cope with this task is personality tests.
Online Advent Calendar: The Countdown Is On!
A digital advent calendar lets you promote your brand in a creative, fun, and engaging way as well as generate excitement and an ever-growing anticipation among your customers. Besides, let’s be honest, who doesn’t love advent calendars and the thrill of opening the small doors and finding the gifts hidden there?
Interactive Marketing
Interactive marketing has many names: one-to-one marketing, event-driven marketing, or trigger-based marketing. Whatever the name, the idea behind it remains the same: react to what the customer is doing and increase marketing effectiveness. Interactive marketing is a two-way effort, focused on interaction and collaboration with regard to the reaction and inclination of the customers.
How to increase customer engagement on a web page through gamification
Your website nowadays is the main pillar of your online presence, so make sure you implement proper customer engagement strategy along with other marketing efforts. The tips we’ve covered in this article are just some of the excellent ways to gamify your business with Brame.
Enter a new era of digital marketing with gamification marketing
With these 4 shifts in mind, you can now think of gamification as the next step in your marketing efforts. As an agency that already works on the implementation of the current and future trends, Brame is ready to help you be ahead of others and find success with gamification regardless of the industry or products and services you offer.
Gamification in e‑commerce: how instant wins influence the online shopping behavior
Times have changed, and promotional strategies went online, still having gamification techniques as their essential component. Among those techniques, instant wins are one of the most popular strategies. Why are instant wins so popular and how is this connected to online shopping behavior?