Usecase Vinaiolo | Brame

Vinaiolo Quiz


Vinaiolo opened its new wine store in June 2020, and in order to raise awareness for the opening, increase cross- & upselling opportunities within the online store and educate their target audience about wine, the company launched a wine quiz on their website.

What we did

Not everyone who drinks wine knows a lot about it. In order to make users more aware of the assortment in the new Vinaiolo wine shop, we worked out some questions with our client, which resulted in an entertaining quiz. Cool prizes lured the user on social networks and instant prizes for the online shop were sent out in a fully automated email to wine connoisseurs (with 3 correct answers or more).

The outcome

These pricing strategies helped to boost the online shop and various Omnichannel activities during the campaign raised awareness for the opening of the wine shop. In addition, Vinaiolo also collected a large number of leads, which supported the e-mail marketing in the long term.

Start. Strike. Succeed.

We offer all of our customers the opportunity to test our software to see if it’s right for them.
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