What we did
Not everyone who drinks wine knows a lot about it. In order to make users more aware of the assortment in the new Vinaiolo wine shop, we worked out some questions with our client, which resulted in an entertaining quiz. Cool prizes lured the user on social networks and instant prizes for the online shop were sent out in a fully automated email to wine connoisseurs (with 3 correct answers or more).
These pricing strategies helped to boost the online shop and various Omnichannel activities during the campaign raised awareness for the opening of the wine shop. In addition, Vinaiolo also collected a large number of leads, which supported the e-mail marketing in the long term.
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