What we did
Gym80 has recently expanded into Switzerland with the aim of promoting the new equipment collections in the country. As Gym80 is mainly active in the B2B sector, the game concept, the main prize and the application (on Facebook and Linkedin) were specifically targeted at gym owners and fitness enthusiasts in order to generate as many leads as possible.
The memory game was able to make the devices appealing to this target group and various messages on the production and sustainability of the company were cleverly placed. More than 1,000 high-quality contact data were generated within 5 weeks. Gamified newsletters are the next steps that are being considered in order to further interactively bind existing customers and interested parties to the company and its services.
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