What we did
The Corona crisis and the resulting lockdown has hit the fitness industry hard. Brame and the Gymone have together found a solution to intensify the digital contact with the target group during this period and to keep them fit at home. Within a few days a landing page with the motto #trainathome was set up. The page was divided into different sections: Training tips and videos for women and men and in addition seasonal recipes were regularly uploaded for inspiration. A memory game was used as a pop-up to interactively present different areas of the Gymone and to integrate call-to-actions in the form of vouchers.
The #trainathome campaign has been portrayed on social networks and search engines as very helpful and innovative. Despite difficult times, a symbolic sense of unity within the Gymone Family was conveyed, which effectively strengthened customer loyalty. In addition to the active presence that marked the Gymone in the minds of existing clients, the campaign was also a success in terms of new client acquisition. Each participant in the memory received a free entry, and one in five redeemed it. From this, the Gymone generated several monthly and annual subscriptions, which represented a positive ROI for the campaign.
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