The Museum of Transport in Lucerne underwent major renovations in the summer of 2020 and would like to introduce the various theme areas for the autumn/winter season with a memory game. The game will be promoted on an approx. 100m long construction site between the different theme areas with a QR code to guide visitors from off- to online offers, generate leads and strengthen customer loyalty through prices such as tickets.
What we did
After a QR code is scanned at the Museum of Transport, the user is taken directly to the Brame Memory Game. Here, the users have to find the 4 pairs of topic areas as quickly as possible. Design, front- and backend development was done by Brame in 3 languages, with the goal to offer a fun experience to the visitors on site but also to the players, who come via social media or other channels, and to bring the different offers of the Swiss Museum of Transport closer.
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