Dope or nope?! The Amorana-Swipe-Game works very simple: Instead of potential partners you simply swiped through great prizes. If someone likes the product, it is swiped on the right and the person automatically takes part in the raffle of the respective product. This is to increase the Amorana community’s attention to popular products during the cold season and further discount codes are to encourage users to make their next purchase in the online shop.
What we did
Besides the game development, Brame designed a promotion concept for Amorana. In a paid post on the online news portal 20 Minuten the competition was explained and the products placed in it were described. The game could be played directly on the 20 Minuten page without being linked to another landing page.
Start. Strike. Succeed.
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