Category: Use Cases

To celebrate SEAT’s 70th anniversary, SEAT developed a wheel of fortune together with Brame to increase interaction around the new landing page. The goal was to generate leads and bring potential customers to the dealer with immediate profits.

Brame Software randomly selected 10 products from the backend and presented them to the user. If the user guessed 8 of 10 prices correctly, a 5% discount code was automatically sent to the online store. If not, the excitement remained and the user could still participate in the main raffle.

Kitzbüheler Alpen conducted a quiz campaign that tested the players’ knowledge of the Kitzbüheler Alps region. In return for their participation and registration, players were allowed to join in an exclusive raffle and get a chance to win an amazing autumn vacation!

Brame’s software was a handy tool for Aligro to quickly set up a football-inspired quiz campaign and engage its customer base, collecting a solid number of leads and newsletter sign-ups in the process.

The well-renown shopping chain OTTO’S partnered up with Brame to deliver an enticing quiz and reward the most loyal of its customers! Inspired by the Euro Cup, the game tested the players’ knowledge of football facts and history, and those who scored the best were in the running for the prizes.

With the help of Brame’s software, MPREIS launched a successful 2-week campaign with the goal of reinforcing their brand image and expanding their lead list. MPREIS chose to create a quiz inspired by the Euro Cup 2021, and awarded a number of attractive prizes to lucky participants who answered all the questions correctly.

The Amorana-Swipe-Game works very simple: Instead of potential partners you simply swiped through great prizes. If someone likes the product, it is swiped on the right and the person automatically takes part in the raffle of the respective product.

The Interlaken vacation region has launched a gamification campaign for the autumn vacations to attract young, adventurous people to the region. In a personality test with a Swipe mechanism, the target person could find out which adventure type he or she is and win appropriate prizes. With this campaign, Interlaken Tourism is increasing its commitment to the autumn vacations and can thus present its adventure and hostel offer.

In collaboration with Ringier Sports, the Swiss Ice Hockey Cup and their official sponsors (Zurich insurance, Tissot, HEV and Blick), Brame has launched the HATTRICK shootout game in October 2019. The app and landing page game opened up further sponsoring possibilities and raised additional awareness for the tournament.

Which SEAT suits you? With simple questions in an individually designed personality test, SEAT positioned their new models in an interactive format in order to make as individual suggestions as possible about the right car. In this playful survey, SEAT was able to find out more about the needs of the community and gain insight into the popularity of the models.