Category: Use Cases

To celebrate SEAT’s 70th anniversary, SEAT developed a wheel of fortune together with Brame to increase interaction around the new landing page. The goal was to generate leads and bring potential customers to the dealer with immediate profits.

The Amorana-Swipe-Game works very simple: Instead of potential partners you simply swiped through great prizes. If someone likes the product, it is swiped on the right and the person automatically takes part in the raffle of the respective product.

Brame Software randomly selected 10 products from the backend and presented them to the user. If the user guessed 8 of 10 prices correctly, a 5% discount code was automatically sent to the online store. If not, the excitement remained and the user could still participate in the main raffle.

The Interlaken vacation region has launched a gamification campaign for the autumn vacations to attract young, adventurous people to the region. In a personality test with a Swipe mechanism, the target person could find out which adventure type he or she is and win appropriate prizes. With this campaign, Interlaken Tourism is increasing its commitment to the autumn vacations and can thus present its adventure and hostel offer.

In collaboration with Ringier Sports, the Swiss Ice Hockey Cup and their official sponsors (Zurich insurance, Tissot, HEV and Blick), Brame has launched the HATTRICK shootout game in October 2019. The app and landing page game opened up further sponsoring possibilities and raised additional awareness for the tournament.

Which SEAT suits you? With simple questions in an individually designed personality test, SEAT positioned their new models in an interactive format in order to make as individual suggestions as possible about the right car. In this playful survey, SEAT was able to find out more about the needs of the community and gain insight into the popularity of the models.

The Museum of Transport in Lucerne underwent major renovations in the summer of 2020 and would like to introduce the various theme areas for the autumn/winter season with a memory game.

Sparbatze is a pillar 3a solution that aims to inform end customers about better retirement planning. Since the focus is on lead generation and voucher distribution, the wheel of fortune was the perfect way to attract the target audience to the new website.

The German fitness equipment manufacturer Gym80 expanded into Switzerland in early 2020 and has already equipped a large number of gyms throughout Switzerland with high-quality equipment. During the 3-week memory game campaign, Gym80 collected more than 1000 leads and the company has proven that gamification marketing also works in the B2B market.

Limit Breaker is a lifestyle brand that aims to support hobby and professional athletes with nutritional supplements to ‘exceed your own limits’. Through a Guess The Picture the young, active target group was addressed interactively and online sales were boosted by various instant prices.