Usecase Volvo | Brame

Volvo Adventskalender

Challenge

Volvo wanted to create awareness for their new truck models and generate leads. Truck drivers were to be directly addressed with varied and attractive content in order to promote Volvo to their fleet management as “fans”.

Solution

Volvo used Brame’s software – as – a – service solution and created a new game with a new game form for each day of Advent. The mix of high converter games such as the memory game and Guess the Picture created awareness, while games such as the personality test and knowledge quiz targeted participant engagement. The campaign was promoted mainly on social media and via the newsletter.

Result

With over 17,500 participations and a return rate of 16 days (67%), the Christmas campaign was a complete success for Volvo Trucks. The average dwell time of over 300 seconds is far above benchmark and shows that targeting the right audience with the right content greatly increases relevance for the product.

Facts & Figures

Unique visitors

380+

Leads

180+

Engagement

11+ h

Newsletter

80+

Avg. time / visit

60 sec

Devices

Desktop - 1650+
Mobile - 4650+
Tablet - 200+

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